Analytics and Data Science Resources

Data is at the forefront of marketers minds, and getting it right can revolutionise your marketing strategy.

With that in mind, our team of Analytics and Data Science experts have shared their knowledge and experiences in a series of blog posts and case studies to help you on your marketing journey.


Google Attribution and Attribution 360 - a new powerful marketing tool

How Market Leaders Are Really Using Data and Technology to Beat Their Competitors

10 Advanced Google Analytics Features for Power Users

Five good reasons to upgrade to Google Analytics 360

Google Tag Manager - Is It Worth It? 

Linking Offline Conversions to Online Clicks

Know-How is The Biggest Barrier to Using Marketing Data

Building An Attribution Model With Google Analytics and BigQuery

Video: What Can the Google Analytics 360 Suite Do for You?

Going Viral: The Mathematics Behind Content and Online PR

VIDEO: Joining Offline Conversions to Online Clicks

Practical Steps Towards a Custom Attribution Model

Estimate Search Traffic with Time Series Decomposition

Case Studies

Hudgell Solicitors: Analytics and Data Science Case Study

Cross Device, International, Custom Attribution Analytics and Data Science Case Study